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Case Studies
The Emma Willard School
THE PROBLEM - The Emma Willard School is a prestigious private girls' school with a reputation for excellence in academics. For many years the school successfully relied on a traditional marketing approach to generate awareness and drive applications to the school. As social media began to explode as a marketing venue, and interactive communications became a primary vehicle for the target audiences, the school's administration knew they needed to move to a strategic approach to online marketing.
THE SOLUTION - The Emma Willard School hired Kariann Wolf Morris to develop a comprehensive online marketing plan. As in every project, Kariann began with a thorough analysis of the target audience behaviors, current online activity and messaging, channel saturation, and competitive activity. The resulting recommendations included insights to:
  • Drive traffic using search engine marketing
  • Prioritize social networks and recommended messaging
  • Optimize blog messaging and streamline maintenance
  • Generate awareness through portal advertising and content syndication
  • Increase dialog through an email marketing strategy
THE RESULTS - Kariann's thorough documentation and educational approach to working with her clients provided the Emma Willard team with a boost of energy and the knowledge to achieve their objectives. The team is able to implement these initiatives in a cost effective manner, monitor the results, and manage the campaign specifics as needed.
46 Old Stage Road
Ballston Lake NY 12019
p | 518.857.3359