Rewarded Video Is Creating A New Currency of Value Exchange

Mobile Marketing Watch - Mon, 12/04/2017 - 05:55

The following is a guest contributed post from David DiAngelo, VP of Marketplace Development at AerServ.

Mobile video ad spending is projected to grow a whopping 49 percent to $18 billion next year, as video consumption on non-mobile devices such as laptops and computers declines for the first time. Dig deeper, and you’ll see rewarded video emerging onto the scene as a major player—40 percent of mobile app users deemed rewarded video the most acceptable ad format, head and shoulders above banner ads (20 percent) and interstitial display formats (12 percent). Another study found that 78 percent of game players are open to engaging with rewarded video ads. No wonder why 75 percent of publishers report that rewarded video provides the most effective means of mobile monetization.

These are sharp but much welcome contrasts to the 30 percent rise in ad blocking worldwide.

What gives?

Rewarded video is finally providing consumers the opportunity to choose their own destiny with brands in a way that’s non-invasive and organic. Most probably associate rewarded video with gaming (e.g., watch this quick video for more coins or energy), but there are other natural use cases as well. For example, a news app could offer access to another editorial article after viewing a video. Across all the various uses cases, a clear value exchange is created between the brand and consumer. The consumer receives more of the experience they want (e.g., gaming entertainment, in-depth news) by agreeing to engage with a brand’s content, and the brand—over time—drives positive reinforcement as the source for positive experiences.

While there is no set formula for creating successful rewarded video experiences, here are three elements for brands and publishers to keep in consideration as users continue to embrace the emerging format.

End Cards Drive Action with Engaged Consumers

When a user has finished watching a video, end cards allow brands creative ways to interact with the user. A retailer can offer local coupons to download, a travel brand can promote a list of potential holiday destinations, or a CPG advertiser can share a carousel of discounted products. For example, when 20th Century Fox released the movie “War of the Planet of the Apes,” it utilized an End Card at the end of the trailer. When swiped, it showed images and descriptions of the movie’s two main characters Caesar and The Colonel as well as a Fandango link to buy movie tickets.

The flexible format of end cards allows brands to develop more rich interactions following a rewarded video experience.

Align Video Lengths With Shorter Attention Spans

The Internet and social media have brought down a human’s attention span below a goldfish’s.

Author Morley Winograd interestingly pointed out that, “Millennials are using packet-switching technology rather than hard-wired circuit switching to absorb information,” he responded. “They take a quick glance at it and sort it and/or tag it for future reference if it might be of interest.”

Which is why the length of rewarded videos matter as much as the value that they’re delivering to consumers. For example, a recent study on Facebook video ads showed that 16- to 20-second videos had the highest conversion rates in both the gaming and ecommerce verticals. In contrast, videos lasting more than 36 seconds performed among the worst.

Assume You’re on Mute

When’s the last time audio on your mobile device was turned on when you read news articles during your morning commute or played a mobile game on your way home? Facebook knows the answer—not only did they find that most videos are watched without sound, they found that when video ads started playing loudly without expecting the noise, 80 percent react negatively toward both the advertiser as well as Facebook. As a result, Facebook rolled out tools operating under the mantra that the best audio for video ads on their platform is silence, admitting that without sound, 41 percent of their video ads were meaningless.

Let this be a lesson to advertisers and publisher partners who are increasingly focusing on rewarded video programs. On the silent screen, pictures are still worth a thousand words. Just ask Martin Agency, who produced a silent version of its sand castle Geico commercial without audio and text narrations to make the understandable to people viewing it on Facebook without sound.

Heading into 2018, expect to see more rewarded video initiatives take flight as a critical vehicle for value exchange with more creative, relevant interactions. By utilizing dynamic and entertaining ends cards, keeping the video lengths short and sweet, and painting vivid stories without the reliance on audio, brands stand to gain significant lift in engagement and loyalty in the long term.

The post Rewarded Video Is Creating A New Currency of Value Exchange appeared first on Mobile Marketing Watch.

Reveal Mobile Appoints New Chief Revenue Officer

Mobile Marketing Watch - Mon, 12/04/2017 - 05:33

Ahead of the weekend, MMW learned that Reveal Mobile — a leading innovator in location intelligence — announced the appointment of seasoned business executive Michael Benedict to its management team as Chief Revenue Officer.

The company also announced the promotion of former Vice President of Marketing Matthew Davis to Chief Marketing Officer.

Benedict brings a broad range of relevant business experience to the company, including managing business operations, leading sales teams and overseeing product development for enterprises. He has also been instrumental in launching multiple enterprise-funded new ventures, especially those in the data industry.

The Raleigh, N.C. executive spent the past 16 years at Progress Software, a $500-million global software company, eventually serving as president, data connectivity and integration and then completing his tenure as Chief Product Officer.

Previously, Benedict served as director, product management and product marketing for Engage Technologies, an online retail solutions provider, and as product manager for DataDirect Technologies, later acquired by Progress Software.

“I’m a data geek at heart and see tremendous growth opportunities for Reveal Mobile in the mobile location data space,” Benedict said. “I’m looking forward to working with the management team to help ensure the company is prepared to scale quickly and build upon its remarkable initial success.”

The post Reveal Mobile Appoints New Chief Revenue Officer appeared first on Mobile Marketing Watch.

Marketing Automation Made an Impact on Black Friday 2017

Mobile Marketing Watch - Mon, 12/04/2017 - 05:01

ContactPigeon, an all-in-one marketing automation SaaS startup that specializes in ecommerce with clients in US & Europe, has just published the Black Friday 2017 email marketing report.

The report is based on the email marketing activity of 200+ global brands on ContactPigeon’s platform on Black Friday 2017.

Key findings shared with MMW include:

  • More retailers are using email for Black Friday: +11% overall increase in total volume of emails sent on Black Friday 2017, comparing with Black Friday 2016
  • Sales going up: +14% revenue increase, compared to same 24 hour period on Black Friday 2016.
  • Desktop is (still) the Black Friday king: Despite the growing mobile usage, majority of the open and order conversions takes place via PC and Mac desktop. 51% of all Black Friday orders are made on desktop platforms, with average click rates of 43% and conversion rate at 7%.
  • Android on the rise: On devices, Android tops iPhone this year in terms email consumed and conversions. 21% of the emails are open on Android devices compared to 17% on iphone.
  • Emojis are not game winners: Two-thirds of Black Friday emails contain emojis in their subject lines. However use of emoji’s alone doesn’t ensure higher conversion to sales. In fact, sales email without emojis shows a 1.5x higher conversion rate than the ones that contain emojis.
  • Most active hours in terms of order rates are 10am, 9am, noon and midnight (12AM Black Friday) at 4.8%, 4.1%, 4.0% and 3.3% respectively.

Both big corporations and SMEs ran Black Friday campaigns to attract more shoppers and win over the competition. In general, brands are trying to be proactive and more creative in their marketing approach in order to stand out from the rest in the crowded holiday retail landscape.

“We are excited to see new sales records made this Black Friday across many of our clients. Even more impressive is the role of email, especially triggered campaigns, contributing to the overall eCommerce revenue. Email alone as a channel makes up ~23% of sales attribution on Black Friday 2017.” said George Moirotsos, CEO & Co-Founder, ContactPigeon.

If you want to know more, you can find the full report here.

The post Marketing Automation Made an Impact on Black Friday 2017 appeared first on Mobile Marketing Watch.

mHealth News: The Headlines You Might Have Missed

Mobile Marketing Watch - Mon, 12/04/2017 - 04:45

Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Humana Launches ‘Innovation Challenge’ to Make Digital Health Records More Useful
MHW learned today that Humana Inc. is sponsoring an Innovation Challenge in California to make digital health records – specifically in the Medicare space – more useful to patients, physicians, caregivers and others who need to see complex data in a more human-centered way.

GE Touts New Healthcare Technology Company to Revolutionize Blood Collection
On Wednesday, GE introduced Drawbridge Health, a privately-held healthcare technology company focused on enabling personal diagnostic testing — anytime, anywhere.

First Look: Bernoulli Health Collaborates with GE Healthcare
MHW has learned that Bernoulli Health, developer of the advanced Bernoulli One clinical surveillance, medical device integration (MDI), and real-time data analytics platform, will collaborate with GE Healthcare on the new CARESCAPE Connect data aggregation solution.

Health Improvement in Diabetes Patients Noted after Downloading mHealth Apps
According to a statement emailed to MHW, new research “Empowering Patients Using Smart Mobile Health Platforms: Evidence from a Randomized Field Experiment,” from NYU Stern Professor Anindya Ghose and co-authors, Beibei Li of Carnegie Mellon University and Xitong Guo of the Harbin Institute of Technology, explores how emerging mobile health (mHealth) technologies can persuade chronic-disease patients to modify their behaviors, better manage their care, and achieve improved health outcomes, including reductions in hospital visits and medical expenses over time.

Nomad Health Announces First Ever Telemedicine Jobs Marketplace
Nomad Health, which operates the first online marketplace for freelance healthcare jobs, today announced that it has expanded into the rapidly growing telemedicine jobs market.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

Op-Ed: How to Build a Customer Community

Mobile Marketing Watch - Mon, 12/04/2017 - 04:15

The following is a guest contributed post from Andreas Hassellöf, founder of Ombori Group.

The customer always knows best – or so people say. But do they? And do we really trust them? As marketers, we’re always interested in hearing our customers’ opinions, but we rarely do more than ask them to take part in simple customer satisfaction surveys designed to make us feel good about what we’re doing and confirm decisions we’ve already made on their behalf. The only thing we really want to hear from them is whether our performance is adequate in terms of inventory, delivery, customer service and so on. We hardly ever ask them to participate in anything that truly matters or take part in any serious decision-making that could have a major effect on business operations.

But what if we did get our customers to tell us what they actually want from us? What if we did ask for their input on literally everything we do? What could we learn from them?

To answer these questions, Swedish fashion company House of Dagmar has taken the radical step of inviting their customers to participate in every stage of their business via their new mobile app. They’re creating an innovative new community, going beyond the normal limits of customer feedback, and asking customers for their input and advice on everything from what colors to use on specific items of clothing to issues of business development. It establishes a whole new level of trust between customer and brand, giving them a unique insight into the working of the company and direct access to decision makers at the top level.

The app began life at the Fashion Hackathon Stockholm in June 2017, a one-day event to find new ways to use emerging technology in the fashion world. We were challenged to come up with and build a social concept that made use of the new Microsoft Teams and Microsoft Dynamics platforms. House of Dagmar loved our prototype and decided to go with it. After several months of testing and optimization, the app was launched in November, for both iOS and Android, enabling House of Dagmar to reach the widest possible number of customers.

CEO Karin Söderlind was supportive right from the beginning of the project. “For us, this means adjusting a business model that feels old and uncomfortable,” she explains. “Our company is relatively small and we have always wanted a personal relationship with the customer. A community seems fun, engaging and personal. The idea is, among other things, that we can educate our customers in sustainability and show what we actually do. Our customers are very important to us and we value their feedback, so an app that brought us closer to them was a no brainer for us.”

This level of close customer communication and trust will have three important effects on both House of Dagmar and their customers. First, it ensures that the customers’ values and the company’s values are always strongly aligned. Second, it means that House of Dagmar owns the channel by which they communicate with their customers, ensuring that they always have complete control over that relationship. And third, perhaps most importantly, it gives customers a sense of ownership over the company and its products, and a feeling of belonging. They know that House of Dagmar is listening to what they have to say, and they can be confident that the founders of the company will always have their customers’ best interests at heart.

Customer communication at this level of intensity certainly isn’t for all types of companies. Larger companies with huge customer bases will find it hard to establish a meaningful level of customer engagement, and there is a strong risk that those interactions will be driven by a tiny but vocal minority who don’t represent the majority of casual users. There simply isn’t enough time to listen to millions of users in detail and take their views into account.

But for premium brands with a devoted following, a customer-driven community can be a powerful influence on their direction. It can help shape every aspect of the company and ensure that they deliver a unique customer experience that is perfectly tailored to their very specific market. In a world where brands are desperate to find ways to fight back against low-cost retail behemoths like Amazon, this is a massive differentiator that can secure long-term customer loyalty.

The post Op-Ed: How to Build a Customer Community appeared first on Mobile Marketing Watch.

6 Tips For Mobile Engagement That Sticks

Direct Marketing News - Mobile Marketing - Fri, 12/01/2017 - 12:40
Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

International Survey: While Black Friday has gone global, Cyber Monday has remained North American

Mobile Marketing Watch - Fri, 12/01/2017 - 05:55

It’s the key takeaway from the official kickoff to the 2017 holiday shopping season.

An international survey performed the week preceding Black Friday 2017 examined consumer preferences in anticipation of the end-of-year shopping events.

The survey, conducted among 3,400 participants from 8 developed countries, has revealed that Black Friday enjoys a double-digit popularity percentage in 6 countries outside the United States, while Cyber Monday tops out at only 4% outside of North America.

A survey conducted in November 2017 by One Hour Translation, the world’s largest online translation agency, presents a global perspective on the preferences of online consumers concerning the end-of-year shopping events. One Hour Translation provides localization services to thousands of e-commerce companies around the globe.

The survey reveals that the event most consumers look forward to is Black Friday, which enjoys a double-digit popularity percentage in 6 countries outside the United States. Cyber Monday tops out at only 4% in the examined countries outside of North America.

The online survey was conducted with Google Consumer Surveys among 3,400 participants from the following 8 developed countries: The United States, Canada, the UK, France, Germany, Spain, Australia and Japan. One Hour Translation asked the participants: “Which online shopping event have you been waiting for this year?” and allowed the respondents to pick more than one answer. The survey analyzed the answers of 1,000 participants from the US, 600 from the UK and 300 in each of the remaining participating countries.

According to an emailed statement, in the United States, 14.5% of respondents said they were waiting for Black Friday, which took place on November 24 this year, while 16% were waiting for Cyber Monday (November 27). Black Friday is particularly popular in Canada (about 26%), Spain (about 22%), France (about 21%), the UK and Germany (about 19% each) and to a lesser extent in Australia and Japan (about 10% in each country). On average among the 8 countries sampled in the survey, 17% of respondents were looking forward to Black Friday, compared to about 8% who were looking forward to Cyber Monday and about 3% who were looking forward to the Singles Day event (the Chinese holiday celebrating single people) – making Black Friday a significant shopping event outside the US.

Cyber Monday, on the other hand, enjoyed a double-digit popularity percentage only in the North American countries. 16% of respondents in the United States said they were waiting for Cyber Monday, and 10% of respondents in Canada, figures that were much higher compared to the ones observed in the UK (about 4%), Australia, Germany, Spain, France and Japan (about 3%).

“We already knew that Black Friday has become the top brand among the end-of-year shopping events around the world, thanks to the survey we conducted last year. This year, Black Friday is once again the most popular shopping event among consumers. However, looking at the figures, we can see a major difference in the levels of anticipation for the Cyber ​​Monday shopping event, which is popular in North America – the United States and Canada – as opposed to the anticipation it enjoys in the major economies outside of North America,” said Ofer Shoshan, co-founder and CEO of One Hour Translation. “Based on our extensive work with thousands of e-commerce companies, we would encourage companies outside of North America in this particular field to invest in associating their activity and their brand with the Cyber Monday event.”

The post International Survey: While Black Friday has gone global, Cyber Monday has remained North American appeared first on Mobile Marketing Watch.

Swrve Extends Leading Mobile Customer Interaction Platform

Mobile Marketing Watch - Fri, 12/01/2017 - 05:33

Swrve, a leader in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support Digital Media Streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV.

It’s no great secret that pay TV is in decline. Every quarter, 1.5 million US consumers abandon traditional paid TV bundles in favor of streaming media direct from content providers across a range of streaming media services, devices, and Smart TVs. Fifty-four percent of US households use OTT (over-the-top, which is defined as using apps to stream video content to a television set) platforms today. Consumers spend an astonishing 2 hours consuming digital media. This represents a unique opportunity for content providers — a direct, profitable and enduring relationship with consumers.

Swrve has what it calls an unrivaled track record enabling organizations to drive engagement, retention, and revenue by sending ‘perfect massage, perfect time’ campaigns based on real-time customer intelligence.

With this release, Swrve enables streaming video-on-demand (SVOD) companies customers to deliver rich-media, personalized campaigns on OTT platforms, driving loyalty and revenue in the media, entertainment and streaming industries.

This new release integrates three core elements in one real-time platform:

Customer Intention Engine
Every fragment of customer viewing — from first interaction years ago to last interaction minutes ago — is structured, available and actionable. This uniquely deep behavioral segmentation reveals customer intent. Who watched every episode of Season 6 Game of Thrones last year, and have viewed the trailer for Series 7 twice in the past week?

Customer Interaction Engine
Intent meets Interaction. Deliver uniquely personalized cross-platform customer communications across a variety of channels including native mobile, desktop, and mobile internet/email, and now SVOD OTT platforms including Apple TV, Roku, Android TV, and Amazon Fire TV.

Behavioral Automation
With behavioral automation, it is now possible to interact in context with every customer. Set up Swrve to onboard every new user, nurture usage during free trials, suggest new things they should try, cross-sell and upsell existing customers, or re-engage subscribers who may be slipping away.

Swrve solutions for OTT is in early access and has already been sold to many of the world’s leading media companies.

“The media landscape has changed dramatically over recent years with the decline of PayTV and rise of OTT,” said Christopher Dean, CEO of Swrve. “Swrve already works with many of the world’s leading media companies on mobile and now on OTT platforms such as Apple TV, Roku, Android TV, and Amazon Fire TV. Media companies need to build direct relationships with their viewers, deliver the right interactions at the right moment in time, and drive revenue. With this announcement, media companies can know and grow customer relationships across all the platforms customer use today.”

The post Swrve Extends Leading Mobile Customer Interaction Platform appeared first on Mobile Marketing Watch.

Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Watch - Fri, 12/01/2017 - 05:03

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

First Look: OpenX Mobile Business More Than Doubles In First Half of 2017
OpenX, a leading independent advertising technology provider, announced this week significant growth in its mobile business in the first half of 2017, recording 150% growth in net revenue year-over-year.

Innovid Releases Insights from Brand Marketers on Video Marketing Strategies and Expectations for 2018
Innovid, a leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?”

Amazon AWS Upgrades Elemental Video Services
Today at AWS re:Invent, Amazon Web Services (AWS), an company, announced five AWS Elemental Media Services, an integrated suite of services that make it easy for video providers of all kinds to create reliable, flexible, and scalable video offerings in the cloud.

New Partners: Acxiom, 4INFO to Deliver Location-Based Segments for Digital Campaigns
Acxiom, the data foundation for the world’s best marketers, has announced the launch of a new partnership with 4INFO to deliver location-based audience segments, modeled by Acxiom.

FIRST LOOK: AdTiming Confirms Expansion into North America
Ahead of the weekend, MMW learned that AdTiming — one of the world’s leading mobile analytics marketing platforms — is expanding into North America as a means “to address growing advertiser and mobile developer demand.”

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The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

Ericsson Predicts Mobile TV Viewing to Reach 50 Percent by 2020

Mobile Marketing Watch - Thu, 11/30/2017 - 09:32

TV is quite literally following us everywhere we go. Ericsson’s eighth ConsumerLab TV and Media Report detailed how we are moving away from traditional TV watching while still being loyal to its formats. Included in their findings was that an increasing number of people are following the trend towards mobile, that virtual reality is here to stay, and that on-demand remains in the ascendant

Ericsson asserts that by 2020, 50 per cent of TV and video watching will be on mobile, with consumers watching on their smartphone, laptop, or tablet screen: an 85 per cent increase from 2010. In particular, the smartphone is expected to become even more popular, accounting for approximately 25 per cent of TV viewing. Even now, 70 per cent of consumers watch video content on their smartphone, a 100 per cent increase from 2012.

Record viewing hours being watched

Ericsson states in its report that consumers are watching more TV and video than ever, at a record 30 hours per week, including on-demand, recorded or downloaded content, and traditional linear television. Close to 60 per cent of consumers have a preference for on-demand, as opposed to scheduled linear viewing. The number of on-demand services consumed by the typical viewer has risen by 2.2 to 3.8 within the last seven years. Further, 40 per cent of viewers said that they are paying for on-demand television, with 32 per cent intending to invest more in on-demand over the next 12 months.

This shift is very clear among 16-19-year-old group, who are spending 33 hours per week viewing content, the highest over any other age group. The report also explains that over 50 per cent of this age group consumes content on-demand and over 60 per cent of these viewing hours are on mobile devices.​

Where there is entertainment, there is mobile

Mobile devices are also replacing other forms of what was once home entertainment. The music industry has been transformed with streaming services, such as Spotify and Pandora, offering a vast selection of music. The latest challenger to the throne is Apple Music. Thanks to its free trial strategy, it has pushed ahead of its competition, in terms of unique users at least, and on mobile, in particular. Mobile devices are also popular in online gaming. Consumers feel safer when comparison sites such as Casino Quest recommend online gaming companies, with an option to watch the video on playing for real money at the casino. That provides additional comfort to those who enjoy the thrill of spinning a roulette wheel, pulling the lever on their favourite slot machine, or buying gems and credits for games such as Clash of Clans.

Consumers demanding content search

While viewing hours are on the rise, that is also the case with time spent on searching for content. The average amount of time invested in searching for content has risen close to 60 minutes per day, 13 per cent higher than 2016. Further, 6 in every 10 consumers have come to regard content discovery as a significant factor when choosing to subscribe to a new service, with 70 per cent wanting universal search for all TV and video content.

Consumers will likely continue their support of VR, with an estimated one third to be using the technology by 2020. Challenges remain however. The cost of a headset is a bone of contention for 55 per cent of consumers, with over 50 per cent asking for greater choice in immersive content. A third of those surveyed expressed interest in a VR bundle from TV and providers.

The post Ericsson Predicts Mobile TV Viewing to Reach 50 Percent by 2020 appeared first on Mobile Marketing Watch.

CTA: Smartphones Most Used Device to Shop During Black Friday Week

Mobile Marketing Watch - Thu, 11/30/2017 - 05:55

Here’s a shocker. Smartphones dominated Black Friday week.

For the first time ever, smartphones (41 percent) were the devices most used by consumers for online shopping during the 2017 Black Friday shopping week, surpassing desktop computers (38 percent) and laptops (34 percent), according to new research by the Consumer Technology Association (CTA).

The 2017 Post-Black Friday Week Survey, covering Thanksgiving Day, Black Friday and Cyber Monday confirms the number of Americans who shopped on Cyber Monday (26 percent) outpaced those who shopped on Black Friday (25 percent), for the first time.

“Consistent with CTA’s earlier projections, the 2017 holiday shopping season marks an official milestone for mobile shopping,” said Steve Koenig, senior director of market research, CTA. “High ownership rates of mobile devices paired with targeted advertising, deal notifications and social media ad campaigns, have given rise to the ‘omnishopper,’ who is eager to pounce on the online deals that have frequently spanned the entire Black Friday shopping week. With the shift to greater use of mobile devices to shop online, it’s no surprise that Cyber Monday – the biggest online shopping holiday – has surpassed Black Friday in number of total shoppers for the first time ever.”

As for the top Black Friday week tech purchases, here’s what the CTA tells us. Technology is one of the most popular categories for Black Friday shopping week purchases, following only clothing. Fifty-seven percent of U.S. adults – or 59 million people (an increase over last year) shopped for tech during Black Friday Week. The top tech purchases were:

1) Televisions
2) Headphones
3) Laptops

Other tech that performed well: tablets, smartphones, videogame consoles, any type of technology accessory (e.g., cases, cables), DVD OR Blu-ray Disc players and smart speakers (e.g., Amazon Echo or Google Home).

Want to know more? Check out the CTA’s announcement and data here.

The post CTA: Smartphones Most Used Device to Shop During Black Friday Week appeared first on Mobile Marketing Watch.

Samsung's bendable Galaxy X could launch early next year

Mashable | The Social Media Guide Mobile - Tue, 11/21/2017 - 18:08

We may not have to wait much longer to see Samsung's long-rumored bendable smartphone.

The Korean tech giant plans to unveil the phone, which is rumored to be named the Galaxy X, in January at CES, according to a new report in Yahoo News.

SEE ALSO: Samsung hid a savage easter egg in its latest anti-Apple ad

The report comes after a company support page for the product surfaced on Samsung's website. Spotted by Dutch site Mobilekopen, the support page shows a smartphone model number that's previously been linked to the Galaxy X.

Samsung's support page with the Galaxy X model number.

Image: samsung

More about Tech, Mobile, Gadgets, Samsung, and Tech

Public binging on Netflix is more popular than you think

Mashable | The Social Media Guide Mobile - Tue, 11/21/2017 - 10:40

Netflix released statistics from a survey about streaming habits in public places and proved users really cannot stop binging their favorite shows. Read more...

More about Mobile, Tv, Movies, Netflix, and Technology

Nintendo's next mobile game, 'Animal Crossing: Pocket Camp' is out now

Mashable | The Social Media Guide Mobile - Mon, 11/20/2017 - 11:51

We knew it was coming in late November, and now it's here. 

Nintendo's next mobile game, Animal Crossing: Pocket Camp, arrived early on Tuesday morning, Eastern Time. Nintendo's Monday tweet announcing the release date said "11/22," and it seems that release timing operates on Japan time; the game arrived in U.S.-based Android and iOS app stores right around midnight on Nov. 22 in Japan.

SEE ALSO: Nintendo's Black Friday deals are perfect for 'Legend of Zelda' fans

Have you heard the news? Animal Crossing: Pocket Camp will be coming to mobile devices worldwide on 11/22! #PocketCamp

— Nintendo of America (@NintendoAmerica) November 20, 2017

More about Entertainment, Mobile, Gaming, Nintendo, and Animal Crossing

The OnePlus 5T would've been one of the year's best phones if not for its bad cameras

Mashable | The Social Media Guide Mobile - Mon, 11/20/2017 - 09:09


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Why OnePlus is launching the 5T only five months after its last flagship phone

Mashable | The Social Media Guide Mobile - Sat, 11/18/2017 - 08:47

"When we launched the OnePlus 5, there was no plan to release the OnePlus 5T," Kyle Kiang, OnePlus' head of global marketing, told me a week before the new phone's splashy launch event in Williamsburg, Brooklyn.

It's a peculiar admission, but it fits perfectly with the Chinese startup's motto to "Never Settle." OnePlus' unwavering mission to deliver the latest technologies as soon as possible not only keeps its products up to date with the latest mobile trends, but puts the heat on the Samsung's of the world to deliver experiences that'll justify spending $1,000 on a new phone.

SEE ALSO: The OnePlus 5T is here with a larger screen and even better dual cameras Read more...

More about Mobile, Gadgets, Android, Smartphones, and Oneplus

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Direct Marketing News - Mobile Marketing - Thu, 10/12/2017 - 12:57
Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.

RCS To Set a New Standard for Mobile Marketing

Direct Marketing News - Mobile Marketing - Tue, 09/05/2017 - 12:00
What does the Rich Communications Service standard mean for mobile marketing?

Chipotle Plans to Enhance Its Mobile Flavor

Direct Marketing News - Mobile Marketing - Tue, 08/22/2017 - 06:00
The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences

Physical Meets Digital in the Future of Retail

Direct Marketing News - Mobile Marketing - Fri, 08/18/2017 - 08:25
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
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