Ask Kariann...
A systematic approach
Target Audience Analysis
Different Audiences = Different Online Behaviors
Implementing a differentiated plan of attack by behavioral segment is impossible without the foundational insights to drive the activity and messaging. This critical piece of analysis is achieved in a multidimensional way.
Kariann examines behaviors:
  • -Across all channels of communication...what vehicles are they using?
  • -Within the context of the are they making purchase decisions?
  • - Outside the boundaries of the keyboard...what is the online user doing when offline?
  • -Relative to each other's knowledge...what information is being shared? How?
When this information is amassed it becomes the fuel for a plan that ramps up customer relationships.
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Ballston Lake NY 12019
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