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A systematic approach
Target Audience Profile
Audience Profiles Provide Perspective
The target audience profile takes into consideration all of the insights gathered from the three areas of research - competition, market, and audience analysis. It includes behavioral and technographic insights as well as the messaging and keywords they respond to, the activities that they engage in online, and their preferences for products, services, and advertising. The target audience profile provides critical perspective to inform the development of strategy.
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