Crafting a tactical plan
Brand - Recommendations & Campaigns

Who owns your brand? Not you! Your online brand is organic, fluid, and passes through many voices online.

You may own your logo, corporate messaging, and communications plan. However, your customers, potential customers, and the online public can experience your brand and impact your sales with the immediacy of a Tweet, FaceBook posting, or FourSquare check-in. Today's brands are alive and in the hands of the customer.

Your brand strategy today needs to have in-depth internet research behind it to survive on the internet. Developing an online brand strategy is critical today, and please, don't fool yourself into thinking you can do traditional brand and market research - and expect your brand to survive online. It won't.

Kariann will help you reach more and sell more with specific results-focused recommendations, customized campaigns, and training that boosts your team's ability to continually strengthen your brand.

46 Old Stage Road
Ballston Lake NY 12019
p | 518.857.3359