BIO

~ Aristotle

WHAT ABOUT KARIANN?

I’m made up of sugar and spice and everything nice… no, not really. I’m made mostly of spice! Like the hot spicy sauce you get on those wings found at your local pub. You know, the kind that burn like crazy and gets your heart racing…yet you just cant get enough of them.

I’ve been told I’m crazy smart. Probably a little more crazy but that’s what drives my most amazing work! I test the limits and drive ideas to the edge.

I studied Fine Arts at the University of Albany then coupled that with an Interactive Media degree from the Art Institute of Seattle. So, I pretty much was born and raised in the digital world of marketing.

The synergy between being artistic and knowing the technicalities of the web has allowed me to really understand the best ways to target, engage and properly convert people. Isn’t that what business comes down to? PEOPLE. Knowing what those people want and then giving it to them. It’s as simple as that.

I’ve been in the industry for over twenty years now. Sometimes when I say that I shock myself, can I really be that old? After graduating from the Art Institute of Seattle I worked in NYC doing web design and 3d animation for CDROM presentations. You’re probably like “what the heck are CDROM’s?” See, I told you I’ve been doing this for a while!

Realizing my opportunities for growth I’ve re-branded to MadAddie – Marketing That Means Business. A full service marketing firm concentrating on International Marketing.

In conjunction with MadAddie I personally work with companies who want to grow nationally and internationally through competitive research, target audience research and market research to define the EXACT marketing and sales entrance positioning.

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KARIANN’S BUSINESS EXPERIENCE:

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MADADDIE MARKETING

September 2010 – Present

The idea of MADADDIE came from experiences working with some of the most amazing artists. They are ALL a little MAD yet structured in their creativity. ADDIE comes from a structured formula the Military uses called the ADDIE MODEL. It’s a 5 phased process that underlies their strategy for everything they do, and is the same way we work with our clients.

MAD ADDIE MODEL

• ANALYZE research competitors, audiences and industry trends
• DESIGN your SWOT and integrated marketing strategy
• DEVELOP your brand across all marketing channels
• IMPLEMENT build your website functionality, SEO, social networks, email, SMS, and any other required profiles
• EVALUATE review all analytics, optimize current tactics and add new strategies

At MADADDIE we design and develop integrated marketing plans then implement key tactics.

MAD ADDIE IMPLEMENTATION

• BRAND logo(s), taglines and brand content guidelines
• WEBSITE design and development including large ecommerce, CRM integration, POS and online 3rd party platforms
• SOCIAL NETWORKS setup, populate, integrate and promote
• CAMPAIGNS weekly, monthly, yearly campaign concepts
• SEO CONTENT webpages, blogs, socials, FAQ’s, BIO’s, emails and press releases
• MASS EMAIL system set up, campaigns, templates and distribution
• PRESS RELEASE writing, optimizing and distribution set up
• ADVERTISING billboards, print, streaming, google ads and meta
• EVENTS & TRADESHOWS define audience, design booth and materials
• ANALYTICS setup, integrate, reporting and ROI tracking

MAD ADDIE CLIENTS

ARCHITECTURE, ENGINEERING & CONSTRUCTION

• BayState Elevator
• Catskill Housing
• Central Plumbing Heating & Kitchen Bath Showroom
• Collins & Scoville
• Denver Elevator
• JMZ Architects
• Hyman Hayes Associates
• Leidos International
• Otis Elevator
• Polara Properties
• Signature Kitchens
• Witt Construction

B2B/B2C

• KnightRider Janitorial Services
• DayRider Residential Cleaning

ECOMMERCE

• Ann Taylor
• Darn Good Yarn
• Camelot Print
• Girl Gone Green
• Laterrine Distinctive Pottery
• Loehman’s
• Personal Wine Cellars
• YURiNOX

EDUCATION

• Albany College of Pharmacy & Health Sciences
• Emma Willard School
• Excelsior College
• Fulton Montgomery Community College
• Hudson Valley Community College
• CICU Commission of Independent Colleges & Universities

COMMUNITY/GOVERNMENT

• Alplaus Fire Department
• Adirondack Association of Towns & Villages
• Adirondack Park Local Government Review Board
• Center for Economic Growth
• New Leaf Coalition
• NYSSAF
• NYSCOPBA
• NYSTEC
• NYSIF
• RAMSCO
• Saratoga County Chamber of Commerce
• Saratoga County Tourism
• Town of Minerva
• Town of Moriah

HEALTHCARE

• Albany Medical Center
• The Face and Skin Center
• Bassett Healthcare
• Franklin Square Hospital
• Glens Falls Hospital
• St. Peters Health Partners
• Saratoga Hospital

SaaS – Software as a service

• Creative Compliance
• 3H Corporation
• Virtual ACE

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VIRTUAL FLOW INTERACTIVE MEDIA

January 1998 – 2007

The idea of VIRTUAL FLOW grew from an obsession I had with building my own ecommerce system. This was back when there wasn’t any open sourced solutions. Every thing was proprietary and most systems did not function smoothly. After designing the VF ECOM we then designed and developed a solution for Architects, Construction & Engineering, VIRTUAL ACE, allowing them to collaborate with each other and clients online. It encompassed a project management module as well as a document management arm. We then added a custom proposal creation tool allowing Architectural firms to design high resolution out put proposals.

VIRTUAL FLOW CLIENTS

ARCHITECTURE, CONSTRUCTION & BUILDING INDUSTRIES

• Collins & Scoville
• JMZ Architects
• Lance Mueller & Associates
• MG2
• Signature Kitchens
• Witt Construction

ECOMMERCE

• Ann Taylor
• Camelot Print
• Laterrine Distinctive Pottery
• Loehman’s
• Noteworthy Industries

EDUCATION

• Emma Willard School
• Excelsior College
• Fulton Montgomery Community College
• Hudson Valley Community College
• CICU Commission of Independent Colleges & Universities

HEALTHCARE

• Albany Medical Center
• The Face and Skin Center
• Bassett Healthcare
• Ellis Hospital
• Franklin Square Hospital
• Glens Falls Hospital
• St. Peters Health Partners
• Saratoga Hospital