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  • Whats the difference between International and Global Marketing?
    International Global Marketing, International Marketing

    Whats the difference between International and Global Marketing?

    January 17, 2024

    International and global marketing are terms that are often used interchangeably, but they have distinct differences. Here’s an overview of each: INTERNATIONAL MARKETING: • Scope: International marketing refers to marketing activities that involve selling goods and services across national borders. It involves marketing products in different countries with an understanding of the local cultures, preferences, and…

    Read more: Whats the difference between International and Global Marketing?

  • 10 Key Steps to International Marketing
    International Global Marketing, International Marketing

    10 Key Steps to International Marketing

    January 16, 2024

    International marketing Steps Global marketing involves promoting and selling products or services across borders. Here are some key steps and considerations for successful international marketing: 1. INDUSTRY MARKET RESEARCH• Understand the target market: Conduct thorough research on the target country’s culture, demographics, economic conditions, and consumer behavior.• Analyze the competition: Identify competitors in the target…

    Read more: 10 Key Steps to International Marketing

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