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Whats the difference between International and Global Marketing?
Read more: Whats the difference between International and Global Marketing?International and global marketing are terms that are often used interchangeably, but they have distinct differences. Here’s an overview of each: INTERNATIONAL MARKETING: • Scope: International marketing refers to marketing activities that involve selling goods and services across national borders. It involves marketing products in different countries with an understanding of the local cultures, preferences, and…
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10 Key Steps to International Marketing
Read more: 10 Key Steps to International MarketingInternational marketing Steps Global marketing involves promoting and selling products or services across borders. Here are some key steps and considerations for successful international marketing: 1. INDUSTRY MARKET RESEARCH• Understand the target market: Conduct thorough research on the target country’s culture, demographics, economic conditions, and consumer behavior.• Analyze the competition: Identify competitors in the target…
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