Integrated Sales & Marketing Services
Where it all begins…
Analyze This – RESEARCH SERVICES
Our in-depth marketing research uncovers what your competitors are doing, identifies what your target audience wants, and projects where your market industry is headed. We use a multitude of tools, coupled with our strategic analysis, to move you forward in defining your future marketing strategies. This keeps the competition at bay.
COMPETITOR RESEARCH | Gain Meaningful Insights
You are on the move and so is your competition. While it’s important to focus on what makes your brand unique, it’s essential to be aware of other market activity. Beginning with detailed industry market research, Kariann will review competitors’ brands and marketing efforts nationally and worldwide. This will provide valuable information to benchmark your current status in order to properly design a new logo and website that accurately reflects and differentiates the your brand. This competitor research will also uncover additional marketing recommendations, supporting targeted conversion. Competitor research includes but is not limited to:
• Brand Positioning (Logo, tagline based on location)
• Products, Services and Pricing
• Location and penetration (International, national, regional, local)
• How they are selling (online, relationship driven)
• Website traffic – who is visiting their site and how they are getting there (search engines, social networks, email, other websites)
• Website design & functionality – what tools do they provide and conversions by current website users
• Search engine keywords and ranking
• Optimization tactics
• Backlinks
• PPC – Pay Per Click advertising (Google Ads)
• Content Strategy (Website, Blogs, Newsletters, Email, PR)
• Content Syndication (what sites are they disseminating their sites content)
• WOM (Word of Mouth – what people are saying about them online, such as social posts and reviews)
• Social Networking (including who is in their network)
• Mobile capabilities and advertising
• Tradeshows and events they attend
• Printed materials (brochures, mail, business cards)
• Outdoor Advertising
• Campaigns they produce and how effective they are
• Video and TV commercials
MARKET RESEARCH | Keep Up With Industry Market Shifts
Kariann understands the distinct implications that technology, generational changes, and social media have on different markets. She is able to dig in, understand the market, and apply the current and future shifts to help uncover potential opportunities. Today’s business climate could be described as “change or die.” With Kariann’s help, you will be able to embrace these changes with ease and thrive using the research she uncovers. This process is customized to every business. A personal consultation is needed to formulate a plan and to help you gain perspective on the powerful insights that await.
• Research where your industry is going
• Determine location growth (online, regional, national, global)
• Define future competitors
• Determine new pricing points
TARGET AUDIENCE RESEARCH | Different Audiences = Different Behaviors
Implementing a differentiated plan of attack by behavioral segment is impossible without the foundational insights to drive the activity and messaging. This critical piece of analysis is achieved in a multidimensional way. Kariann examines your target audience behaviors:
• Their demographics
• The channels they engage with most
• The keywords are they using in the search engine
• What they think about your products/services and the competitors products/services (WOM)
• How they are making their purchasing decisions
• What they are doing when they are not online
• What events and trade shows they go to
• What other websites they visit
• What content they engage with and share
Leading Innovation – STRATEGY SERVICES
Strategy is the name of Kariann’s game. Once all the market research has been done, she develops a strategic plan for your business that effectively and efficiently targets your audience and engages them. Kariann works with your internal sales and marketing team to customize and design a marketing plan, and she successfully executes and manage the plan with you.
SALES & MARKETING PLAN | Strategies Ahead Of The Competition
Every strategy is different and custom-developed for each client’s unique needs. Kariann’s M\marketing plans may include strategies for the following areas:
• Brand position
• Logo design
• Tagline
• Message and tone of content
• Local, national, and international SWOT (strengths, weakness, opportunities and threats)
• Services and product comparison
• Pricing methodology
• Website design and functionality recommendations
• Search engine ranking & PPC strategy
• Target audience behavioral advertising strategy
• Social network strategy
• Email and direct marketing strategy and campaigns
• Television and online video strategies
• Print material (sales brochures, business cards, etc)
• Events, tradeshows and sponsorship recommendations
• Reputation Management Strategy
• News & Press
• Promotional material
• Sales enhancement recommendations
• Website design & development strategy
• Maintenance programs
• Future ROI reporting and recommendations
Creative Mixology – DESIGN SERVICES
Hold on to your hats! This is where Kariann’s research, innovation, and crazy imagination unite. Kariann’s talented and innovative graphic design services get inspired by your brand and business. She designs genius looks for your brands, advertising, website structures, social networks, deployment channels, and marketing emails. This ensures that you visually dominate your competition and reach your audience on a global, national, or local scale.
BRANDING | A Global Message
Branding a company is pretty simple once you understand your competition and review competitor brand research. Kariann’s branding design process includes:
Kariann then builds a Brand Tool Kit which includes:
• Competitor SWOT analysis
• Balance between competitor brands and target audience(s) attributives
• Grid of target audience acceptance and denial of brand perception
• Logo Design
• Tagline
• Color preferences
• Target Audience visual preferences
• Typography
• White space personality
WEBSITE DESIGN | Unique To Every Country Audience
Designing a website is pretty simple once the brand research and strategy is complete. The design concept flows from the brand tool kit and the final website development plan (wireframes & sitemap). With a solid layout planned, we build out the look and feel that properly represents your brand and image.
Utilizing Responsive Design, Kariann design methodology uses the “S” design theory which leads the end users eye down the page with leading text and images for all platforms. Her “S” theory includes seven key elements of style:
• Balance
• Grid
• Color
• Graphics
• Typography
• White space
• Connection (website, social, email)
• Responsive design based on technology (desktops, TV, phone, Ipad)
SUPPORTIVE DESIGN | Marketing Channels
Once we define your target audience through research, we know what marketing channels your brand should be positioned on. Whether it is FACEBOOK, LINKEDIN, TIKTOK, X-TWITTER, PINTEREST, INSTAGRAM or any other channel your audience is on we will design a branded presence. Additional design services include:
• Advertising Campaigns
• Email Campaigns
• Printed Materials
• Social Networks
• Tradeshow Booths
• Video Production
It’s Alive! – DEVELOPMENT SERVICES
Look! It’s moving. It’s sha — it’s… it’s alive. It’s alive… It’s alive, it’s moving, it’s alive! It’s alive, it’s alive, it’s alive! It’s ALIVE!
~ Henry Frankenstein
IMPLEMENTATION | Marketing Channel Development
• Website Development
* Ecommerce (WooCommerce – Shopify – Magento – Oracle – BigCommerce – SquareSpace)
* CMS (WordPress, GHOST, Webflow, Wix, Drupal, Joomla)
• Social Network Integration Commerce
• Mobile Apps
• Amazon
• Ebay
And It Just Keeps Going – OPTIMIZATION
Kariann’s commitment to you never ends! She is continually optimizing, updating, and tweaking the conversion-making machine in order to ensure that your company is reaching its goals and achieving the highest ROI from your marketing mix. Steps for her successful optimization strategy includes:
REVIEW ANALYTICS | Learn new trends
• GA4 Analytics
• Google Ads Analytics
• Google Search Console Analytics
• SEO keyword research (Wordtracker, Ahrefs, SEMRush, Google KWF)
• Competitor update research
• Content Syndication Analytics (Press Releases, Blogs, Backlinks)
• WOM (Online Buzz – Hashtags/Conversations)
EVALUATION | Increase your capacity to grow
Today’s online marketing space enables marketers to gain perspective on results quicker and in a more refined way than ever before. You’ll be able to apply resources where they will yield the best results. Kariann will help you gain the perspective of how all of the measurements relate so you can stay on track to keep growing your brand and business revenue! She will provide new recommended sales & marketing tactics including:
• New competitor selling/marketing tactics
• New keywords/hashtags
• New content recommendations
• New marketing platforms & industry tools
• New products & services in the market space
• New campaigns